Computer software is an area where many new customers get overwhelmed. There are so many great products out there that it is hard to decide which computer software to invest your time and money in.

You want to be able to expand your capabilities but you don't want to sink too much time or money into any computer software purchases until you know you have a market for them. Because computer software is an investment, you need to think carefully about the programs and packages you purchase. If you think in terms of whether the business computer software will attract and appeal to sweet spot clients, you are thinking on the right track. You want to ask yourself, "If I invest eight hours in learning this and invest a few hundred dollars in some training or not-for-resale product, am I going to make it back?"